In my previous article titled "knowledge deficit is the obstacle;remove it" I pointed out how knowledge contributes to well-being of individuals and societies.I explained how absence of knowledge leads to nowhere and brings in nothingness.Today I want to spill more on that.I want us to interrogate the links between marketing and knowledge and how they uplift societies and individuals.
The Oxford dictionary defines marketing as the activity of presenting,advertising and selling a (company's) products in the best possible way.From this definition we learn that marketing is the process between production and selling.Just like a political campaign the bottom line is winning more and more "votes". And how can this be done?Before embarking on this(marketing) it is wise to underline two factors; Production and Selling.Yesterday,I pointed out how knowledge is directly linked to the former.That without the relevant know-how production can't kick off.That is why I called for men and women of knowledge to rise up and demonstrate this valuable asset.Today I will dwell much on the process leading to selling but with relations to yesterday's argument.
Look at this -you are a youth who has just graduated from university.You "cry out" to everyone of "unemployment". You've applied for countless jobs but in vain.You've lost hope.Now you think of engaging in "other businesses" to cool down your frustrations.You say you are a scholar and need not to interact with those "dirty people down there". Your target is "flying high".Paradoxically,your neighborhood which is a cradle of 'those dirty people" is a cocktail of activities ranging from women making necklaces,hearings,belts etc from beads,young men fetching water from the nearby river to sell to your neighbors,old women selling vegetables,old men passing time telling stories and entertaining each other....and so on.And you say there are no jobs!What are those dirty people doing?Are they not jobs?Methinks jobs are jobs because they put food on your table.After that you start "flying high".
The world is full of opportunities for everyone.Only those who have eyes can see these opportunities.Open your eyes my friend!From those activities listed above,we see that the first part of the equation is already solved.Production is there!What is missing is the process leading to selling(the final part of the equation).And this is possible for anyone.You don't need to be a holder of marketing degree to do that.With your brain you can do it!It is possible!Yes it is possible.What you need most is to unpack your ego that you are a scholar and can't associate with those dirty people.Doing this will ease your "connectivity" with them and hence lead to you "flying high".
Suggestion: Suppose you group yourselves and start supplying beads and delivering them to the women in your neighborhood;then collect the finished products(hearings,necklaces,belts etc) to markets and pay the producers(the women) upon selling them(the products);wouldn't you turn to be job creators?Think hard and swing into action!ENJOY THE BLOG!
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